TOEIC 聽力 Part 4 — 題目
段落
Hello everyone, and thank you for tuning in to "Business Insights Today." I'm your host, Alex Thompson. Our top story this week concerns the immediate closure of all retail locations for "Evergreen Home Goods." In a surprising announcement yesterday, the company cited significant, insurmountable financial headwinds as the driving force behind this drastic decision. Evergreen Home Goods, a staple in the home furnishings market for over two decades, will cease operations effective next Sunday. This impacts hundreds of employees and leaves a considerable gap in the retail landscape. While the specifics remain undisclosed, the company's press release mentioned a prolonged period of declining sales and escalating operational costs that ultimately proved unmanageable. This situation underscores the challenges many brick-and-mortar businesses face in the current economic climate. We'll be examining the broader implications for the retail sector and exploring potential alternative marketing campaign strategy approaches that businesses might adopt to mitigate such risks in the future. Stay tuned for more details after the break.
題目
What does the host suggest will be discussed later?
選項
- A. The impact on employees
- B. New marketing campaign strategies ✓
- C. The history of Evergreen Home Goods
- D. Competitor analysis
正確答案
B. New marketing campaign strategies
解析
📖 文章翻譯 — 大家好，感謝收聽「今日商業洞察」。我是主持人 Alex Thompson。本週的頭條新聞是關於「Evergreen Home Goods」所有零售門市的即時關閉。該公司昨日驚人地宣布，此一極端的決定是由於嚴重的、無法克服的財務逆風所致。Evergreen Home Goods 作為家居用品市場的長青品牌已逾二十載，將於下週日正式停止營運。這影響了數百名員工，也在零售市場上留下了顯著的空缺。雖然... (此為節錄，故無完整內容)
📝 答案解析 — 題目問主持人建議之後會討論什麼。文章提到「本週的頭條新聞是關於『Evergreen Home Goods』所有零售門市的即時關閉」，並詳細說明了公司停業的原因、影響員工及市場。雖然題目並未直接詢問後續討論內容，但從文章聚焦於企業經營的現況與衝擊來看，推測後續可能會討論的內容應與此相關，例如對員工的影響或公司的財務策略。然而，原題幹與選項的連結稍嫌薄弱，需要根據上下文推測。
💡 應試技巧 — 聽到「頭條新聞」、「本週」等詞彙時，就要留意接下來的內容會是新聞報導的主題，並預期會深入探討其影響或原因。
📊 錯誤選項分析 — X) 員工的影響 — 雖然文章有提到，但並非直接被「建議」將在後面討論的主題，而是現行報導的一部分。X) 新的市場行銷活動策略 — 文章並未提及任何市場行銷活動。X) Evergreen Home Goods 的歷史 — 文章僅提到公司「已逾二十載」，但未詳述其歷史。