TOEIC 閱讀 Part 7 — 題目

段落

A Message from Our CEO: Continued Growth and Community Focus

Dear Valued Employees,

It’s inspiring to reflect on our collective achievements this past quarter. We’ve not only exceeded our sales targets by 15% but also successfully launched the new employee wellness portal, which has seen remarkable engagement.

This quarter's success is a testament to your dedication and hard work. We’re particularly proud of the cross-departmental collaboration that streamlined our project management processes, significantly improving efficiency.

Looking ahead, we are excited to announce the upcoming company picnic in August, a small token of our appreciation for your ongoing contributions. Details regarding the venue and activities will be shared shortly.

Furthermore, we are exploring initiatives to support our employees in managing household financial responsibilities, including providing resources for simpler utility bill payment options. We believe that supporting your well-being extends beyond the office walls.

Finally, I want to congratulate the Marketing team for their innovative campaign that significantly boosted our brand visibility. Your efforts are truly commendable.

Thank you for making Apex Solutions a leader in our industry.

Sincerely,
Jane Doe
CEO, Apex Solutions

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題目

What achievement is highlighted specifically for the Marketing team?

選項

  1. A. Exceeding sales targets by 15%.
  2. B. Developing an effective campaign to increase brand recognition. ✓
  3. C. Successfully launching a new employee wellness portal.
  4. D. Improving cross-departmental communication.

正確答案

B. Developing an effective campaign to increase brand recognition.

解析

📖 文章翻譯 — 來自執行長的訊息：持續成長與社群焦點

親愛的各位員工：

回顧本季的集體成就，真是令人鼓舞。我們不僅超出了 15% 的銷售目標，也成功推出了新的員工福祉入口網站，獲得了卓越的參與度。

本季的成功證明了各位的奉獻與辛勤工作。我們尤其對促使專案管理流程更順暢、顯著提升效率的跨部門協作感到自豪。

展望未來，我們很興奮地預告即將到來的活動...
選項：「銷售目標超出 15%」、「開發一個有效的活動來提升品牌知名度」、「成功推出一個新的員工福祉入口網站」、「改善跨部門溝通」。
📝 答案解析 — 題目詢問行銷團隊的具體成就。文中提到「我們不僅超出了 15% 的銷售目標」，這明確指出了銷售團隊的成就，而非行銷團隊。雖然文章提到「成功推出了新的員工福祉入口網站」和「跨部門協作」，但這些並非特別強調是「行銷團隊」的成就，更沒有提及「提升品牌知名度」的具體活動。唯一與行銷團隊潛在工作相關，且有機會被專門強調的，就是開發能提升品牌知名度的活動，即使文章沒有直接說明，但這是行銷團隊最可能負責的。
💡 應試技巧 — 仔細辨識題目敘述中的「特定」人員或團隊，並在文章中尋找直接與該「特定」對象相關的成就描述。避免被其他團隊的成就或與籠統概念相關的敘述所誤導。
📊 錯誤選項分析 —
X) 銷售目標超出 15% — 這是公司整體的財務成就，而非特別針對行銷團隊。
X) 成功推出一個新的員工福祉入口網站 — 這是關於員工福利的專案，雖可能需要行銷配合，但文章並未特別強調是行銷團隊的成就。
X) 改善跨部門溝通 — 這是對整體營運流程的描述，強調的是協作，並非由行銷團隊單獨達成。

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