TOEIC 閱讀 Part 7 — 題目

段落

Customer Service Chat: Order #789012

**Agent (Liam):** Hello Anya, thank you for contacting Stellar Solutions support. How can I assist you today?

**Customer (Anya Sharma):** Hi Liam. I'm reviewing the recent performance metrics for our 'Project Evergreen' initiative, particularly the marketing campaign strategy we discussed last quarter. I noticed some unusual engagement figures on the social media ads and wanted to understand if there was any technical issue on your end or if it aligns with your projections.

**Agent (Liam):** Thank you for providing the order number. Let me pull up the details for Project Evergreen. Regarding the marketing campaign strategy, our analytics team monitored those social media ads closely. Could you specify which metrics seem unusual to you? This will help me pinpoint the information required.

**Customer (Anya Sharma):** Certainly. The click-through rate (CTR) appeared significantly lower than anticipated, especially for the demographic targeted in the primary campaign push. I was expecting a higher conversion rate based on the initial strategy.

**Agent (Liam):** I understand. Let me check the detailed ad performance report. One moment please... Okay, I've reviewed the report. It seems the lower CTR might be due to a recent platform algorithm update that affected ad visibility across several networks. This was an unforeseen variable, not directly tied to the strategy execution itself, but it did impact overall reach. We've documented this in our internal report as well. Would you like me to send you a summary of our findings?

**Customer (Anya Sharma):** Yes, please. That would be very helpful. I also wanted to confirm if the budget allocation was adjusted at any point in response to this?

**Agent (Liam):** No, the budget allocation remained as per the approved marketing campaign strategy. No adjustments were made without prior client consultation. I'll compile the summary now and send it to your registered email address within the hour. Is there anything else I can help you with today?

**Customer (Anya Sharma):** No, that covers it. Thank you for your prompt assistance, Liam.

**Agent (Liam):** You're most welcome, Anya. Have a great day!

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題目

According to Liam, were there any budget adjustments made?

選項

  1. A. Yes, they were made without consultation.
  2. B. No, the allocation remained unchanged. ✓
  3. C. Yes, but only after client approval.
  4. D. No, the budget was increased by 10%.

正確答案

B. No, the allocation remained unchanged.

解析

📖 文章翻譯 —
客服聊天記錄：訂單號 #789012
客服（Liam）：您好 Anya，感謝您聯繫 Stellar Solutions 客戶支援。請問我能為您做些什麼？
顧客（Anya Sharma）：您好 Liam。我正在審閱我們「Evergreen 計畫」的近期績效指標，特別是我們上個季度討論過的市場行銷活動策略。我注意到社群媒體廣告的參與度數據有些異常，想了解是貴公司這邊是否有技術問題，或者這是否符合你們的預期。
客服（Liam）：感謝您提供訂單號。請讓我查一下這份報告。
選項：["是的，該預算是在未經諮詢的情況下進行調整的。", "沒有，預算分配保持不變。", "是的，但僅在獲得客戶批准後。", "沒有，預算增加了 10%"]

📝 答案解析 —
正確答案是「沒有，預算分配保持不變。」。對話中，Anya 詢問 Liam 關於社群媒體廣告參與度異常的情況，質疑是否有技術問題或是否符合預期。Liam 的回應是「請讓我查一下這份報告」，這表示他需要進一步確認情況，並且尚未提及任何預算調整。因此，根據 Liam 的回應，無法得知預算有變動，而最符合當前對話情況的選項是預算維持不變。

💡 應試技巧 —
在閱讀理解題中，當顧客提出疑問，而客服人員表示需「查詢」或「確認」時，這通常代表當前的資訊無法直接回答問題，也沒有提到已發生的變動。此時應選擇表示「無變動」或「需要進一步資訊」的選項，而非揣測可能發生的變動。

📊 錯誤選項分析 —
X) 是的，該預算是在未經諮詢的情況下進行調整的。 — Liam 並未提及任何預算調整，更沒有提到未經諮詢。
X) 是的，但僅在獲得客戶批准後。 — 同樣地，對話中沒有任何關於預算調整或客戶批准的資訊。
X) 沒有，預算增加了 10%。 — Liam 並未提及預算有任何增減，特別是 10% 的具體數字。

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