TOEIC 閱讀 Part 7 — 題目

段落

Customer Service Chat: Order #789012

**Agent (Liam):** Hello Anya, thank you for contacting Stellar Solutions support. How can I assist you today?

**Customer (Anya Sharma):** Hi Liam. I'm reviewing the recent performance metrics for our 'Project Evergreen' initiative, particularly the marketing campaign strategy we discussed last quarter. I noticed some unusual engagement figures on the social media ads and wanted to understand if there was any technical issue on your end or if it aligns with your projections.

**Agent (Liam):** Thank you for providing the order number. Let me pull up the details for Project Evergreen. Regarding the marketing campaign strategy, our analytics team monitored those social media ads closely. Could you specify which metrics seem unusual to you? This will help me pinpoint the information required.

**Customer (Anya Sharma):** Certainly. The click-through rate (CTR) appeared significantly lower than anticipated, especially for the demographic targeted in the primary campaign push. I was expecting a higher conversion rate based on the initial strategy.

**Agent (Liam):** I understand. Let me check the detailed ad performance report. One moment please... Okay, I've reviewed the report. It seems the lower CTR might be due to a recent platform algorithm update that affected ad visibility across several networks. This was an unforeseen variable, not directly tied to the strategy execution itself, but it did impact overall reach. We've documented this in our internal report as well. Would you like me to send you a summary of our findings?

**Customer (Anya Sharma):** Yes, please. That would be very helpful. I also wanted to confirm if the budget allocation was adjusted at any point in response to this?

**Agent (Liam):** No, the budget allocation remained as per the approved marketing campaign strategy. No adjustments were made without prior client consultation. I'll compile the summary now and send it to your registered email address within the hour. Is there anything else I can help you with today?

**Customer (Anya Sharma):** No, that covers it. Thank you for your prompt assistance, Liam.

**Agent (Liam):** You're most welcome, Anya. Have a great day!

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題目

What does Liam imply about the social media ads' performance?

選項

  1. A. The performance was fully in line with the original strategy.
  2. B. A recent platform update negatively impacted visibility. ✓
  3. C. The targeted demographic was incorrect.
  4. D. The budget allocation was insufficient.

正確答案

B. A recent platform update negatively impacted visibility.

解析

📖 文章翻譯
客服聊天記錄：訂單 #789012

**客服人員 (Liam)：** 您好 Anya，感謝您聯繫 Stellar Solutions 客戶服務。請問有什麼可以幫您的嗎？

**客戶 (Anya Sharma)：** 您好 Liam。我正在審閱我們「長青計畫」的近期績效指標，特別是我們上個季度討論過的行銷活動策略。我注意到社群媒體廣告有一些異常的參與數據，想了解是否是貴公司端有任何技術問題，或是這符合您的預期。

**客服人員 (Liam)：** 感謝您提供訂單號碼。請讓我查閱相關資料…

📝 答案解析
Liam 提到 Anya 注意到「異常的參與數據」，並且詢問「是否有任何技術問題」或「是否符合預期」。Liam 接著說「請讓我查閱相關資料…」，表示他需要進一步調查才能確定原因。這暗示情況並非完全符合預期 (選項 A)，可能是因為「平台更新」導致能見度下降，這解釋了「異常的參與數據」。此外，社群媒體廣告的效果通常與「預算」(選項 D) 或「目標客群」(選項 C) 相關，但對話中並未提及這些，而是暗示了意料之外的變化，最貼近的是一個技術性或外部因素導致的影響。

💡 應試技巧
當題目問到「暗示」(imply) 時，要尋找對話中未直接說明，但從對話的語氣、提問方式和後續回應可以推斷出來的資訊。Liam 尚未回答原因，但已承認數據「異常」，且準備去調查，這表示情況並非單純的「符合預期」。

📊 錯誤選項分析
A) 該績效完全符合原始策略 — Liam 提到 Anya 注意到「異常的參與數據」，表示情況並非完全符合預期。
C) 目標客群不正確 — 對話中未提及目標客群的相關資訊，與 Liam 表示需要調查的內容無關。
D) 預算分配不足 — 對話中沒有提到預算方面的問題，Liam 的回應是查閱資料，而非直接討論預算。

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