TOEIC 리딩 파트 7 — 문제

지문

Customer Service Chat: Order #789012

**Agent (Liam):** Hello Anya, thank you for contacting Stellar Solutions support. How can I assist you today?

**Customer (Anya Sharma):** Hi Liam. I'm reviewing the recent performance metrics for our 'Project Evergreen' initiative, particularly the marketing campaign strategy we discussed last quarter. I noticed some unusual engagement figures on the social media ads and wanted to understand if there was any technical issue on your end or if it aligns with your projections.

**Agent (Liam):** Thank you for providing the order number. Let me pull up the details for Project Evergreen. Regarding the marketing campaign strategy, our analytics team monitored those social media ads closely. Could you specify which metrics seem unusual to you? This will help me pinpoint the information required.

**Customer (Anya Sharma):** Certainly. The click-through rate (CTR) appeared significantly lower than anticipated, especially for the demographic targeted in the primary campaign push. I was expecting a higher conversion rate based on the initial strategy.

**Agent (Liam):** I understand. Let me check the detailed ad performance report. One moment please... Okay, I've reviewed the report. It seems the lower CTR might be due to a recent platform algorithm update that affected ad visibility across several networks. This was an unforeseen variable, not directly tied to the strategy execution itself, but it did impact overall reach. We've documented this in our internal report as well. Would you like me to send you a summary of our findings?

**Customer (Anya Sharma):** Yes, please. That would be very helpful. I also wanted to confirm if the budget allocation was adjusted at any point in response to this?

**Agent (Liam):** No, the budget allocation remained as per the approved marketing campaign strategy. No adjustments were made without prior client consultation. I'll compile the summary now and send it to your registered email address within the hour. Is there anything else I can help you with today?

**Customer (Anya Sharma):** No, that covers it. Thank you for your prompt assistance, Liam.

**Agent (Liam):** You're most welcome, Anya. Have a great day!

지문 전체 보기 →

문제

What does Liam imply about the social media ads' performance?

보기

  1. A. The performance was fully in line with the original strategy.
  2. B. A recent platform update negatively impacted visibility. ✓
  3. C. The targeted demographic was incorrect.
  4. D. The budget allocation was insufficient.

정답

B. A recent platform update negatively impacted visibility.

해설

📖 지문해석
Anya Sharma는 Stellar Solutions의 Liam에게 'Project Evergreen'의 소셜 미디어 광고에 대한 최근 참여 수치에 이례적인 점이 있다고 언급하며, 기술적인 문제인지 아니면 Liam의 예상과 일치하는지 묻습니다. Liam은 Anya의 질문에 답변하며 광고 성과에 대해 암시합니다.

📝 정답이유
Liam은 Anya가 "unusual engagement figures"를 언급하는 것에 대해 "That is indeed what we have been observing as well. We suspect it might be related to a recent platform update that has affected the visibility of ads across several campaigns, not just yours."라고 답합니다. 여기서 'recent platform update'와 'affected the visibility'라는 직접적인 언급이 소셜 미디어 광고의 성능이 이전과 달라졌음을 암시하며, 이는 'A recent platform update negatively impacted visibility'라는 선택지를 뒷받침합니다.

💡 실전팁
Part 7에서 'imply' (암시하다) 또는 'infer' (추론하다)와 같은 질문이 나오면, 질문의 내용과 관련된 대화나 글의 부분을 정확히 찾아내고, 그 부분에서 직접적으로 언급되지는 않았지만 의미상으로 유추할 수 있는 내용을 파악해야 합니다. 선택지가 원문의 단어를 그대로 사용하기보다는 바꾸어 표현하는 경우가 많으므로 문맥을 통해 의미를 이해하는 것이 중요합니다.

📊 오답분석
X) The performance was fully in line with the original strategy. — Anya는 'unusual engagement figures'를 언급하며 원래 예상과 다르다고 느끼고 있으며, Liam은 이에 대해 플랫폼 업데이트를 원인으로 지목하므로 원래 전략과 완전히 일치하지 않습니다.
X) The targeted demographic was incorrect. — 지문에는 타겟 고객층이 잘못 선정되었다는 내용은 전혀 언급되지 않았습니다. Liam이 제시한 이유는 기술적인 문제입니다.
X) The budget allocation was insufficient. — 광고 예산이 부족했다는 어떠한 정보도 지문이나 대화 내용에 포함되어 있지 않습니다. Liam은 플랫폼 업데이트를 부진의 원인으로 보고 있습니다.

관련 문제