TOEIC 聽力 Part 3 — 題目

段落

Interviewer: Thanks for coming in today, Ms. Anya. We received your application for the Marketing Manager position.
Candidate: Thank you for having me. I'm very interested in this opportunity.
Interviewer: Great. So, your resume is impressive. Can you tell me a bit about your experience with digital campaigns?
Candidate: Certainly. In my previous role at Tech Solutions, I managed a team that increased online engagement by 30% over two years through targeted social media and SEO strategies.
Interviewer: That’s significant. We’re also trying to improve our internal communications. For instance, there’s been a lot of talk recently about the cafeteria menu change. We want to ensure employees are informed and happy.
Candidate: I understand. Effective communication is key, whether it's external marketing or internal updates. My experience includes developing internal newsletters and managing employee feedback channels.
Interviewer: Excellent. How do you handle tight deadlines and high-pressure situations?

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題目

According to the candidate, why is communication important?

選項

  1. A. It helps attract new customers.
  2. B. It is essential for both external marketing and internal matters. ✓
  3. C. It is the primary focus of the Marketing Manager role.
  4. D. It ensures a good cafeteria menu.

正確答案

B. It is essential for both external marketing and internal matters.

解析

📖 文章翻譯 —
面試官：謝謝您今天前來，安雅女士。我們收到了您應徵行銷經理職位的申請。
應徵者：謝謝您給我這個機會。我對這個職位非常有興趣。
面試官：很好。您的履歷令人印象深刻。您可以談談您在數位行銷活動方面的經驗嗎？
應徵者：當然。在我先前於 Tech Solutions 的職位上，我領導一個團隊，透過有針對性的社群媒體和搜尋引擎優化（SEO）策略，在兩年內將線上互動參與度提高了 30%。
面試官：這很重要。我們也正試圖改善我們的內部溝通。例如，
選項：["它有助於吸引新客戶。","它對於外部行銷和內部事務都至關重要。","它是行銷經理職位的首要重點。","它確保了良好的餐廳菜單。"]
📝 答案解析 — 候選人提到她先前在 Tech Solutions 的職位透過「有針對性的社群媒體和搜尋引擎優化（SEO）策略」提高了「線上互動參與度」，這顯示了外部溝通（行銷）的重要性。接著，面試官主動提到「我們也正試圖改善我們的內部溝通」，這表明了內部溝通同樣重要。因此，選項 B「它對於外部行銷和內部事務都至關重要」最能涵蓋這兩方面。
💡 應試技巧 — 當對話中提及兩個看似獨立但都與主題相關的資訊時（例如：行銷活動經驗與改善內部溝通），要尋找能同時涵蓋兩者的綜合性選項。
📊 錯誤選項分析 —
X) 它有助於吸引新客戶。 — 雖然提高線上互動參與度可能間接吸引新客戶，但這並非對話提及的溝通重要性的全部原因。
X) 它是行銷經理職位的首要重點。 — 對話集中在行銷經理的經驗和公司溝通改善的需求，但並未將溝通定義為該職位的「首要重點」。
X) 它確保了良好的餐廳菜單。 — 對話中完全沒有提及餐廳菜單，這是無關的資訊。

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